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Digital Marketing For Your Law Firm

Posted on by Edward Lott

If you’re looking to grow your law firm, how about try using digital marketing to reach the people who aren’t otherwise likely to contact you. It sounds daunting, but it’s actually not as difficult as it appears. Here are six quick tips to get you started on the road to tapping into the market for … Continue reading “Digital Marketing For Your Law Firm”

Why Your Firm’s Reputation Is Important for Growth

Posted on by Edward Lott

It’s true that lawyers might be at the crux of many bad jokes, but the reputation that your firm builds is vital to growth. Think about it: if you have two lawyers, one who has a history of winning cases and another who is known to lose cases often, which lawyer are your clients likely … Continue reading “Why Your Firm’s Reputation Is Important for Growth”

How Your Firm’s Internet Presence Can Beat Out the Competition

Posted on by Edward Lott

There are probably several other law firms in your area, more than a few of which might specialize in the same area of law as you. Rather than altering your prices or services to beat out the competition, you’ll be better off focusing on your firm’s online presence and letting it take care of stomping … Continue reading “How Your Firm’s Internet Presence Can Beat Out the Competition”

Effective Content Marketing For Your Law Firm

Posted on by Edward Lott

Effective Methods to Use Content to Show Your Law Firm’s Expertise Larger legal corporations providing a variety of services across multiple sectors often miss the mark to make a significant impact online. Although deep levels of knowledge and expertise are evident, many experienced practitioners in larger law firms struggle to communicate effectively with those looking … Continue reading “Effective Content Marketing For Your Law Firm”

A Different Type Of Marketing Platform For Law Firms

Posted on by Edward Lott

Attorneys have a notoriously difficult time getting their names out there. From a marketing perspective, successfully marketing a law firm and building a brand is a logistical nightmare. People frequently have trouble with name recognition, do not fully understand why they should hire an attorney, and do not know where to start when looking to … Continue reading “A Different Type Of Marketing Platform For Law Firms”

Increasing the Mobile Presence of Your Law Firm

Posted on by Edward Lott

The vast majority of Internet searches are performed on mobile devices, such as smartphones and tablets, which means that mobile optimization cannot be overlooked. In fact, 70 percent of mobile searchers will call a business directly from search results. Being high up in Google search rankings and having contact details clearly accessible on your mobile … Continue reading “Increasing the Mobile Presence of Your Law Firm”

How to Improve Your Law Firm’s Website With Video

Posted on by Edward Lott

A well-produced video can be a principal factor in a consumer’s decision to contact a firm. Web videos are one of the most powerful marketing tools online. In fact, YouTube attracts more than 800 million different visitors monthly generates one billion daily views. More than 75 percent of the world watches online videos at least … Continue reading “How to Improve Your Law Firm’s Website With Video”

Why Mobile Marketing For Your Law Firm?

Posted on by Edward Lott

In today’s fast-paced world, the current buzzword of the day is connectivity. So much of what we do and how we interact happens in virtual space. Thus, it’s no longer enough to be connected while at home or at work. Thankfully, mobile technology allows us access to our many personal and professional networks while on … Continue reading “Why Mobile Marketing For Your Law Firm?”

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