Even though more people have been turning to legal professionals to help with a range of concerns, some firms have been struggling to connect with their local client base. Even companies with a long and established history and a strong reputation can experience inexplicable periods of low activity. The success of your organization depends on … Continue reading “Local Customers Are Looking for Your Law Firm”
You might think that Yelp or similar review sites are not useful to or important for your law firm. Think again. Even if you are not a big user of online reviews, you should expect that many of your clients and prospective clients are. And, if that isn’t enough reason for you to get active … Continue reading “Yelp as a Marketing Tool for Law Firms”
A business’s reputation is arguably its most important intangible asset. Without a strong reputation, new clients will not choose to patronize your law firm and existing clients will drift away. A reputation that is tarnished with negative associations has the potential to actively repel clients. Even the best run law firms can suffer from a … Continue reading “Your Firm’s Reputation is a Valuable Business Asset”
Search engine optimization is not Internet marketing. SEO is one component of online marketing but the two are far from synonymous. Despite this fact, that is how too many companies—especially law firms—approach Internet marketing. They hire someone who has programming or coding experience to manipulate Google’s algorithms to get their sites to pop up higher … Continue reading “More than Just SEO-The Value of the Online Presence for Law Firms”
As an attorney, you’re required to wear many hats. For your partners, you’re that trusted advisor to whom they can turn when they’ve hit roadblocks in their own cases. To the employees of your firm, you’re the executive in whom they rely to make sound decisions to help ensure their job security. For your clients, … Continue reading “Why Online Marketing is Important For Lawyers”
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