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What Every Law Firm Should Know About Yelp

Posted on by Edward Lott

As a Law Firm, you’ve likely heard that Yelp can be really beneficial in terms of marketing. However, many firms, especially those just starting out online, have no idea what Yelp actually is and why it’s important. Below you’ll discover everything you need to know about this popular channel and how it can help your … Continue reading “What Every Law Firm Should Know About Yelp”

Thoughts on Law Firm Receivables

Posted on by Edward Lott

Is it ethical to collect past due receivables? Is it good business? In my humble opinion the answer to both of the above questions is a resounding “Yes”! Every person involved in the management of a law firm has been presented with ideas about improving the environment and culture of their respective firms. Improving the … Continue reading “Thoughts on Law Firm Receivables”

8 Tips for Lawyers for Facebook Marketing

Posted on by Edward Lott

After Google search, the next most powerful marketing tool is Facebook. These days having a strong presence on Facebook ultimately pays off. No matter which business you are in, applies to law firms even, it is of great benefit to use Facebook as a medium for online marketing. Following 8 marketing tips will guide you … Continue reading “8 Tips for Lawyers for Facebook Marketing”

3 Reasons Why Law Firms Should Invest In Digital Marketing In 2016

Posted on by Edward Lott

It’s 2016, and there are so many ways to reach one another through the internet that it’s not just a clever idea to use digital marketing, but you can’t afford not to. There are certainly other ways to market, even old-fashioned paper and TV ads, but going with more up-to-date methods like text messaging, which … Continue reading “3 Reasons Why Law Firms Should Invest In Digital Marketing In 2016”

A Guide to Marketing a Law Firm Online

Posted on by Edward Lott

Internet marketing has recently become a widespread field with a high impact on every industry and yet it is still unfamiliar to a majority of the attorney’s. Even then, clients are gaining a lot of preference towards researching online and reaching an attorney through their personal websites or other directory websites. In fact, recent changes … Continue reading “A Guide to Marketing a Law Firm Online”

Law Firm and Law Firm Client Funding Programs

Posted on by Edward Lott

1. Law firm client financing programs Do any of these challenges ring a bell for your law firm? Do you need to convert more browsers to clients? Do clients want to retain your services but don’t have the means to pay? Is in-house financing burdensome and making your law firm an accounting nightmare? How many … Continue reading “Law Firm and Law Firm Client Funding Programs”

Inbound Marketing – A Guide for Law Firms

Posted on by Edward Lott

The push and pull strategies are common concepts in marketing. Inbound marketing is basically a pull strategy where you attract the customers towards your product or service. Inbound marketing is directly connected to the popularity of the internet. Companies have been using the online platforms for marketing their products and services to customers around the … Continue reading “Inbound Marketing – A Guide for Law Firms”

How Law Firms Can Get Good Client Reviews

Posted on by Edward Lott

Reviews are not always necessarily good and you can’t control a client’s review. However, these reviews will be checked by potential clients. Studies have indicated that customers pay more attention to online reviews as compared to personal recommendations. It is a common practice for customers to read online reviews when they search for an attorney. … Continue reading “How Law Firms Can Get Good Client Reviews”

SEO Guide for Law Firms

Posted on by Edward Lott

Most potential clients use search engines to find an attorney. This makes it important to make sure that your firm’s website is ranking high on Google. SEO guide for law firms Along with a clear understanding of what you really want, you would need to put in a lot of time, hard work, and dedication … Continue reading “SEO Guide for Law Firms”

Designing a Website for All Users

Posted on by Edward Lott

Mobile technology has become incredibly common in just the past few years. In fact, the number of mobile tech users has grown exponentially; most mobile tech owners possess more than one device. Smart phones, tablet computers, and even e-readers are popular mobile devices that people use to access the Internet. Ideally, the websites that these … Continue reading “Designing a Website for All Users”

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