Digital Display Advertising For Attorney Lead Generation
This is our Rapid Traffic Program designed to:
increase your website traffic
increase your website conversions (get your phone to ring with your next client)
So, what are Digital Display Banner Ads and Videos?
They’re simply the banner ads and videos that appear to you when you go online. You can see there’s different sizes of ads, depending if these ads are on a website, on a mobile phone, on a desktop, or displayed in a mobile app. When we’re referring to Digital Display Ads we’re simply referring to the ads that come up when you go to Amazon, or CNN, or the Weather Channel, or ESPN; or even when you login to Pandora and you see ads.
Bottom Line: YOUR law firm needs new clients
What’s the number one way to get new business to your site? What’s the number one way to get new clients?
Display Ad Marketing
Display Ad Marketing is placing your ads on websites based on your target market’s interests. That means taking an ad that’s marketing your services, and placing it on a website in our network that matches the interests of a potential client.
Our dedicated design team is committed to creating eye-catching dynamic ads that capture your unique brand and message. Not only that, but we have tried and tested banners strategies that are known to generate responses. All of our work is professionally designed and set up with the latest technologies.
Video Display Ads
81% Of Consumers have been convinced to buy a product or service by watching a brand’s video. More than three-quarters 76% of users have visited a company’s website after watching one of their video ads on social media. 90% Of Owners That Use Video Say It Increases Website Traffic. 8 Out Of 10 Consumers Remember Video Ads.
We include video ads:
- 30-60 Second Offer Commercial
- Prime Time Graphics & Animation
- Professionally Written Script
- Spokes Person Voice Over
- Uploaded and Optimized On Authoritative YouTube Channel
- Syndicate It To Social Networks
- Google+, Facebook, Twitter, Linkedin, embed into optimized Web 2.0 sites, Google RSS Feed Syndication
- Organically SEO Optimize To Rank For Your Brand
- Add to your Google My Business
Where Do My Banner Ads and Video Ads Appear?
On the world’s top performing publisher sites – ranging from well-known consumer sites such as Facebook, YouTube, BBC America, Amazon & ebay through premium publishers such as The Guardian, Los Angeles Times & Newsweek and millions of ‘long tail’ or special interest publishers. We have several million sites available globally – all vetted and checked for performance to drive results.
We have access to approximately 99% of all websites that supply ads on Ad Exchange Networks and we tie into over 90 different publisher exchanges that offer display ad space.
Facebook Advertising-Facebook Management Fees are included. Facebook Ad Budget is included in our quoted fees on campaigns 25,000 impressions or greater.
Which means – your custom banner ads and custom videos will display on a variety of websites based on the interests of your potential clients or targeted market.
PLEASE NOTE: Campaigns are based on the number of impressions delivered, not a timescale. We usually deliver the number of impressions purchased within a 30 day period, but in some instances, but the initial campaign may take longer to achieve. It is real traffic, real people clicking through your ads, real results follow. The cost per client acquisition is far lower than pay per click. Because we control the advertising message and control where the message is delivered, we can deliver clients that match your target demographics with a higher buyer intent than other types of online marketing methods.
Digital Ad and Video Marketing Process
We work with you to determine an accurate profile of your ideal client. Through our vast ad network, we place ads on the sites that would be of most interest to them. We market to everyone that visits those sites that are within your specified city or region. To maximize qualified clicks, we split test sets of your services, branding, and reputation banner ads. As we gather data, we optimize your campaigns for best time-of-day promotion and ad placement.
HyperLocal Mobile Traffic Targeting
The combination of hyperlocal targeting and programmatic ad exchanges has opened up a whole new world for advertisers.
Hyperlocal, as it’s called in ad tech circles, allows marketers to use a smartphone’s GPS data to geographically target audiences for the purpose of delivering relevant ads. Geo-Fencing is a location-based targeting technology that uses GPS to recognize a customer’s proximity to a location, and then send virtual ads, promotions, or coupons to their mobile device. It uses a fixed radius, inside which the technology is activated by the location settings on consumers’ phones.
When you combine this with the ability to purchase ad impressions individually, through programmatic ad platforms that are powered by real-time bidding, we now have a cost-effective way to engage your audiences in a manner that matches ads to the context of their physical location.
We can target:
- hospitals and emergency rooms
- police stations
- high traffic areas
- your competitor’s location
- home versus business districts
- more lucrative areas
- flexible and nimble targeting-don’t waste budget on targeting undesired locations
- target prospects on the move
This mobile targeting technology is the future of local mobile advertising, and reaching consumers on a more direct and personal level. It’s crucial for advertisers and marketers to keep up with the fast-paced, ever-changing world of media, and they have to be able to reach consumers whenever and whenever they can. If you’re not able to reach your target audience through mobile activity or quality service, you will lose business to competitors who are.
Retargeting is an advertising strategy to convert those researching your legal service online into clients. Generally, 4% of visitors convert on the first visit to a website. Retargeting focuses on re-engaging the other 96%. With retargeting, we target users that have visited your site and already had an experience with your brand. If they leave your site without taking the desired action, we show them ads as they surf around the Internet with the intent of getting them to come back and take the desired action (call to schedule a consultation).
The key to making traffic is NOT always buying more of it. It’s converting more of what you have. Remember, RETARGETING “extends” the life of that traffic!
How does retargeting work?
A small piece of code is placed on your website header which anonymously tracks people in their browser. By placing a retargeting pixel on your website, a special cookie is placed on visitor’s browsers. When a website is visited that offers banners, it checks to see if that cookie is present and shows your ad if it is there.
10X Retargeting Strategy
When people come to your site only a small percentage of them are ready to call. For the rest of them it’s more a matter of when. For those nearly ready to buy we have only 72 hours to stay in front of those people to re-engage them for a quick response.
We use targeted ad messaging for the first 72 hours after they visit the site. For the rest, we provide a series of changing ads over the next 3 months to re-engage them including offers (Free Consultation), reputation and branding.
The 3 types of retargeting ads that convert visitors the most to come back to your site are Offer Ads, Branding Ads, and Reputation Ads.
This 10X retargeting strategy allows us to generate response-rates 200%-300% above the industry average.
Our proprietary retargeting approach is doubling and tripling the industry average in click conversions.
In less 30 days we can start capturing 100% of all your website visitors and allowing you to market them to turn COLD visitors into HOT prospects.
Proven & Effective Ad Design
We’ve researched over 10,000 of the world’s highest converting banner ads to make sure that the ads we create for you are effective.
Based on your targeted goals we split test each ad feature and size by rotating the ads to optimize each one.
Articulate Ad Placement
Unlike most companies we don’t create 2 or 3 ad sizes. We create over 16 different ad sizes designed for different placements on a page and different devices like mobile, tablet and desktops.
We assess the effectiveness of your campaigns to make future ones smarter.
How? By analyzing success metrics and optimizing on campaign elements.
Measurement & Reporting
Reporting goes beyond measured results to create actionable marketing tasks.
Expert Marketing Insights
Our expert insights provide strategy for your campaign purpose and direction.
Each campaign element goes through incremental improvements to achieve optimization.
Reporting & Support
Campaign analytics are an important part in evaluating the performance of an online strategy. We supply transparent reports which provide visibility into the ad placements by website, campaign impressions, clicks, and retargeting.
Audience awareness builds over time. For this reason, it is important to be aware of not only the click-through-rate but also the delivery of impressions to your target audience.
Our team of brand strategists combines business, marketing, communications, and design thinking to develop meaningful, differentiated, and authentic brands for companies big and small, start-ups or stalwarts. We craft the ad messaging your clients want to hear and one that you can deliver on. We’ve seen firsthand how the power of brand and reputation can elevate a law firm from a commodity to a valued partner.
Still Not Convinced? Check Out These Results:
Case Study-Divorce Attorney
After conversations about traffic options, a New Jersey based family law firm agreed to have us start driving visitors to their website by placing display advertisements on targeted websites.
The family law market is highly competitive online, and expected pay-per-click costs for search traffic range from $78-$166/click for relevant keywords.
Five ad sets were developed for the cold traffic campaign including sets of offer-based and reputation-based ads. The ads were set up in our automatic split testing environment in order to determine the most successful ad types, sizes and run-times.
Ads were targeted and placed on the most relevant websites based on the profile of an ideal visitor for a divorce attorney. Ads were served across numerous sites and apps under the interest categories relating to homes and properties. The ads were displayed on all major digital devices including phones, tablets, and desktop computers. In addition, geotargeting was set by selecting the exact zip codes of the region that the divorce firm served.
The results were impressive. Over a 1 month period 125,652 ads were displayed, generating 309 visitors at a response rate of 0.25% – which is over 300% higher than the industry average.
Our proprietary retargeting approach is doubling and tripling
the industry average in click conversions.
DIGITAL TRAFFIC PACKAGE:
Digital Display Advertising Package Scope Of Work
Up to 50,000 Total Impressions Per Campaign => This would be how many people would see the campaign that are the targeted clients for you. This includes cold traffic and retargeted traffic to the custom landing page (and if provided with access, your website).
Cold Traffic and Retargeting Through Proprietary Digital Ad Platform => We create digital display ads that we send the targeted client you want to work with so they see your firm in front of your competitors. The ad displays include custom display banner ads and custom 30-second display videos.
Cold Traffic => We work with you to determine an accurate profile of your ideal client. Through our vast ad network, we place ads on the sites that would be of most interest to them. We market to everyone that visits those sites that are within your specified city or region down to the zip code level. To maximize qualified clicks, we split test sets of your service offers, branding, and reputation banner and video ads. As we gather data, we optimize your campaigns for best time-of-day promotion and ad placement.
Retargeting => Retargeting is an advertising strategy to convert those researching a product or service online into buyers. Generally, 4% of visitors convert on the first visit to a website. Retargeting focuses on re-engaging the other 96%. With retargeting we target users that have visited your custom landing page or website and already had an experience with your brand. If they leave your landing page or site without taking the desired action, we show them ads as they surf around the Internet with the intent of getting them to come back and take the desired action (call for a consultation).
Custom Ad Display Creation => We design and create ad sets that focus on your practice areas. We continually optimize the ad displays and change then quarterly or more frequently depending on optimization requirements. We will also change the ads quarterly to promote a different practice area based on your request.
Custom Ad Video Creation => We design and create video ads that focus on your practice areas. Videos are an eye catcher and convert at a much higher rate that digital display banners. We continually optimize the videos and change then quarterly or more frequently depending on optimization requirements. We will also change the video quarterly to promote a different practice area based on your request.
Custom Landing Page => We create a custom landing page that is mobile friendly. We add the video ad along with either a questionnaire designed to engage the visitor or a simple contact form to gather the required information. We include content you provide (optional) or we can take and rewrite content from your website along with a strong call to action designed to encourage the landing page visitor to either complete the questionnaire/form or call the tracking number. What is important is the call to action and the unique selling proposition (why someone would want to hire your law firm over the competition).
Tracking Number=> We create a tracking number for you that will send calls to the destination number you provide. The tracking number is embedded on the custom ad videos, custom banner ads and custom landing page.
Video SEO => Once the video is created, we include video search optimization for your brand and service(s) to get more visibility of the video on Google and YouTube. We add the video to a mature, highly optimized YouTube channel that will help boost the video ranking signals. We also add your video to your Google My Business account for greater views and conversion from your GMB account.
Video Syndication => We share your video on optimized social networking sites, embed your video(s) into optimized Web 2.0 properties that are specific to your practice area(s), syndicate the videos via RSS feeds to be picked up by Google and other RSS feed services, and backlink the video(s) and Web 2.0 properties all of which increase valuable traffic.
Video and Ad Display Optimization Management => We take care of the ad and video creations, marketing and ad placements of where to get the most targeted clients for your firm. We use real-time and programmatic bidding to increase your display ads and videos exposure at the right times and locations. We optimize display and video ad sets based on best performing adverts monthly.
Facebook Advertising => We take care of the ad creation, audience research, ad setup and complete management. Facebook Management Fees are included. Facebook Ad Budget is included in our quoted fees on campaigns 25,000 impressions or greater.