Exclusive Pay Per Lead FAQs

Attorney Pay Per Lead Frequently Asked Questions

In an effort to answer some of the Frequently Asked Questions by attorneys about the Legal Lead Generation program, we have put together a list of FAQs.

Q: Are your legal leads exclusive?

A: Absolutely. We never share or resell the lead to multiple firms or several buyers. Unlike other lead generating firms online, all of our leads are sold only once. We check all new leads against all former leads generated the moment they come in (former leads are held on file for at least 30 days). Any lead with a matching email/phone number is marked as ‘duplicate’ and is ineligible for sale or distribution. More importantly, the leads are geographically exclusive as well. You are the only one receiving that practice area specific lead. Most of the other lead providers send the same lead to two or three of your competitors at the same time, often times making more than what we are charging you for an exclusive lead. You no longer have to worry about being the first person to contact that lead because you were busy at a deposition or in court.

Q: Are your legal leads real-time?

A: Yes, all of our leads are distributed real-time and within milliseconds of us receiving them. We do not store leads for resale nor do we EVER manually distribute leads (pick and choose which law firm gets what lead). This means that when a lead comes in, it is immediately sent to the available law firm who can help that real prospect in that geography.

Q: What type of legal leads do you offer?

A: We are the legal vertical’s powerhouse so we offer the highest quality legal leads for nearly every single practice area in the legal industry. From national mass tort leads to local leads and live transfers, we have it all. All of our leads are comprised of prospects seeking legal help and the lead can be purchased by any licensed attorney or any size law firm – we do not discriminate based on your monthly budget with us. In fact, most of our clients are solo practitioners. You can target a single area of law or multiple areas, all with different priced leads depending on the practice area and geography desired.

Q: Do you filter for quality?

A: Absolutely. While other lead providers might send you lower-priced leads, ForLawFirmsOnly sends you leads with the highest potential of converting to cases. Our quality check first begins with our initial ads. We refuse to use words like “free consultation”, “pro bono”, “legal aid” and other terms that lower quality lead scores. We also use our credit return system to monitor for patterns of low quality to tackle those issues immediately, resulting in improving ongoing quality. ForLawFirmsOnly even uses a 3rd party verification service which makes sure the prefix/area code are viable combinations in the US phone system. In addition, we replace all VERIFIABLE wrong numbers, wrong legal categories, wrong locations, etc.

Q: How are your legal leads generated?

A: We generate leads through our own internal campaigns. This means we can ensure quality from start to finish. All prospects that come to us are requesting information without being incentivized and all are extremely targeted to those in need of legal assistance for current and future issues. We do not participate in incentivized or co-registration lead generation practices.

Q: How can we pay for leads?

A: We accept all major credit cards: Visa, MasterCard, Discover, American Express and eCheck (ACH). After we agree on an appropriate budget for your monthly leads, we will send you an agreement.  We will need a credit card on file.  We bill weekly in the rears-each Saturday morning we will charge your credit card or echeck (ACH) for all the valid leads we provided for that specific week.  You will have until Friday evening to contest any lead we sent to you during the billing week.  Unless we hear otherwise from you, we will bill your credit card or echeck on a weekly basis for the number of valid leads delivered. For larger law firms or nationally established networks that buy a huge volume of leads, we recommend sending funds via bank wire transfers or ACH payments. We allow pro-rated refunds to your account for the balance not yet used.  We will begin your lead campaign in a matter of days – not weeks or a month.

Q: Is buying legal leads ethical for attorneys?

A: Great and very important question. Online lead generation has existed for years. Companies who have entered the legal lead generation business have already blazed a trail through many of the challenges. The result is a green light for lead generation companies who operate ethically and comply with various states rules on attorney advertisements. We operate ethically and comply with various State rules on attorney advertisements. ForLawFirmsOnly advertises on a group model, which is both legal and ethical. In general, lawyer advertisements (including group advertisements) cannot be misleading, according to ABA Model Rule 7.1. Since our business model is not a referral service and we are not endorsing or recommending any particular attorney, we do not violate rules on referral services, again, according to ABA Model Rule 7.2. Lawyers participating in our group advertising model pay a fixed fee for their participation. Costs are based on the delivery of prospects and in no way do we ever get paid based on the collection of fees or other contingencies. In other words, there are no fee splitting issues to worry about. We are a legal lead generation company that is committed to providing lawyers with quality leads ethically and refuse to do anything inappropriate to get these leads. As you can see, we are knowledgeable about the new ethics rules and outline in great detail information on exactly how we generate are leads.

Q: How do you deliver your leads?

A:  You will receive all of your leads principally by phone or email. We store every lead you have received in our CRM tool and upon your request, we can download of all of your leads and orders in excel or cvs file formats. Lastly, we can post to any system’s database if you provide us with specs. The bottom line is that you are going to receive your leads in the most convenient manner for you.  If you opt for our live transfer, the calls will be transferred to the destination number you provide.

Q: How long does it take to get my leads?

A: In a matter of days and sometimes within 24 hours, depending on how quickly we can get you into rotation of an existing campaign. After agreeing to your desired practice area(s), geography, and us receiving your signed agreement and credit card/payment authorization your account, we will have everything setup within 24 hours. While leads CAN start within 24 hours, generally, allow at least a week for your campaign to make traction and real-time lead flow to actually begin.

Q: Can I get credit for bad leads?

A: We will credit your account for a bad lead when you notify us of the following reasons:

  1. Disconnected phone number message (Please provide error message)
  2. Wrong contact information (Please provide how confirmed)
  3. Already retained Attorney (How long ago?)
  4. Outside Location area purchased (Please list THIS lead’s location)
  5. Duplicate lead
  6. Fake Information (Explain if not obvious)
  7. Wrong legal category (Please list THIS lead’s practice area)
  8. Other (Be specific for credit consideration)

All leads are sold as is since we can’t resell a lead if it’s not real-time. To request a replacement, please notify us via email to allow us time to verify the lead. It is an ABSOLUTE REQUIREMENT that you notify by Friday evening in order for us NOT to charge you for a lead. Our verification department will double confirm the reasons stated in all requests.

Q: Can I only target specific areas of law?

A: That is our specialty and what sets us apart! You can choose from any number of practice areas you wish to receive leads from. We have the largest selection pool – more than anyone else. We offer leads from National areas covering your more traditional mass tort leads to your major drug/pharma leads. We also offer more “local” leads, from Criminal & Family law leads to Same-Sex Marriage and Animal Bite leads, etc. And if you do not see anything listed that interests you, let us know and we can customize a campaign for you. Keep in mind that the more general areas of law you can handle and select, the more lead flow you will receive due to a larger net in matching leads to you. You can have different geographical setups for each category as well. Once we setup your location for each area of law and you have funded your account, leads will flow automatically.

Q: Can I target specific locations?

A: This is what often times sets us apart from other lead gen providers. Some of our mass tort leads are delivered on a national basis and, as a result, deliver the fastest. However, you can limit your leads to a certain state or region. Better yet, most of the time you can target major metro cities or even down to certain ZIP codes. The larger the area you can practice in, the faster you will receive leads. That is why we at least recommend you start by selecting your entire state. But again, if you can’t handle the entire state, we have ZIP code targeting radiuses that allow you to choose a specified mile radius from your local ZIP code. This radius can be limited to state lines, so you do not have to worry. Lastly, you can provide us with a list of counties for your target locations.

Q: Will I have a designated ForLawFirmsOnly representative?

A: Yes. From the very start, you will be assigned an account manager, who will help you customize your lead program and more.

Q: Can I adjust my subscription at any time?

A: Yes. Please just contact your account manager, who will help you adjust the coverage or locations to address your objectives and budget.

Q: Do you offer reporting?

A: Yes. Every client receives access to a real-time personalized dashboard with statistics and reporting on their program.

Q: What am I paying for?

A: Our lead generation service is a pay-per-lead program, meaning you only pay for the actual leads you receive. There are no other fees or long-term commitment.

Q: Can I add more than one person from my office to receive the leads?

A: Absolutely. There are no restrictions to the number of email addresses who can receive leads for your account.

Q: How long is my commitment?

A: There is no long term agreement. Your commitment is from month to month.

Q: How many leads will become clients?

A: This will depend largely on how well you follow up and on your particular practice area and location. As our testimonials show, many of our clients who follow our best practices have retained 30% or more of the leads they’ve received from us.

Q: Do I have to pay you a percentage of what I make?

A: No.


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