Attorney Lead Generation Frequently Asked Questions
In an effort to answer some of the Frequently Asked Questions by attorneys about the Rapid Results® Legal Lead Generation program, we have put together a list of FAQs.
Q: Are your legal leads exclusive?
A: Absolutely. We never share or resell the lead to multiple firms or several buyers. Unlike other lead generating firms online, our program is designed to generate leads for only one client in one practice type. More importantly, the leads are geographically exclusive as well. You are the only one receiving that practice area specific lead. Most of the other lead providers send the same lead to two or three of your competitors at the same time, often times making more than what we are charging you for an exclusive lead. You no longer have to worry about being the first person to contact that lead because you were busy at a deposition or in court.
Q: Are your legal leads real-time?
A: Yes, all of our leads are distributed real-time and within milliseconds of us receiving them. We do not store leads for resale nor do we EVER manually distribute leads (pick and choose which law firm gets what lead). This means that when a lead comes in, it is immediately sent to the our client law firm who can help that real prospect in that geography.
Q: What type of legal leads do you offer?
A: We are the legal vertical’s powerhouse so we offer the highest quality legal leads for nearly every single practice area in the legal industry. From national mass tort leads to local leads and live transfers, we have it all. All of our leads are comprised of prospects seeking legal help and the lead can be purchased by any licensed attorney or any size law firm. In fact, many of our clients are solo practitioners. You can target a single area of law or multiple areas, all with different priced monthly fee depending on the practice area and geography desired.
Q: Do you filter for quality?
A: Absolutely. While other lead providers might send you lower-priced leads, ForLawFirmsOnly sends you leads with the highest potential of converting to cases. Our quality check first begins with our initial marketing message and we improve the quality each month as the leads are graded in our online portal by you or someone from you firm. We refuse to use words like “free consultation”, “pro bono”, “legal aid” and other terms that lower quality lead scores.
Q: How are your legal leads generated?
A: We generate leads through our own internal campaigns designed specifically for your firm. This means we can ensure quality from start to finish. All prospects that come to us are requesting information without being incentivized and all are extremely targeted to those in need of legal assistance for current and future issues. We do not participate in incentivized or co-registration lead generation practices.
Q: How can we pay for leads?
A: We accept all major credit cards: Visa, MasterCard, Discover, American Express and eCheck (ACH). We do not charge per lead or call. Our program is a fixed fee program that is designed to lower the cost of client acquisition as the campaign progresses. We will begin your lead campaign in a matter of days – not weeks or a month.
Q: Is buying legal leads ethical for attorneys?
A: Great and very important question. Online lead generation has existed for years. Companies who have entered the legal lead generation business have already blazed a trail through many of the challenges. The result is a green light for lead generation companies who operate ethically and comply with various states rules on attorney advertisements. We operate ethically and comply with various State rules on attorney advertisements. In general, lawyer advertisements cannot be misleading, according to ABA Model Rule 7.1. Since our business model is not a referral service and we are not endorsing or recommending any particular attorney, we do not violate rules on referral services, again, according to ABA Model Rule 7.2. Costs are based on the delivery of prospects and in no way do we ever get paid based on the collection of fees or other contingencies. In other words, there are no fee splitting issues to worry about. We are a legal lead generation company that is committed to providing lawyers with quality leads ethically and refuse to do anything inappropriate to get these leads. As you can see, we are knowledgeable about the new ethics rules and outline in great detail information on exactly how we generate are leads.
Q: How do you deliver your leads?
A: You will receive all of your leads principally by phone in real time. You will have the opportunity to listen to each lead and grade them based on the quality. This helps us fine tune your campaign to deliver more of what you want and eliminate what you do not want.
Q: How long does it take to get my leads?
A: In a matter of days and sometimes within 24 hours. After agreeing to your desired practice area(s), geography, and us receiving your signed agreement and credit card/payment authorization your account, we will have everything setup within 24 hours. While leads CAN start within 24 hours, generally, allow at least a week for your campaign to make traction and real-time lead flow to actually begin.
Q: Can I only target specific areas of law?
A: That is our specialty and what sets us apart! You can choose from any number of practice areas you wish to receive leads from. We offer leads from National areas covering your more traditional mass tort leads to your major drug/pharma leads. We also offer more “local” leads, from Criminal & Family law leads to Same-Sex Marriage and Animal Bite leads, etc.
Q: Can I target specific locations?
A: This is what often times sets us apart from other lead gen providers. Some of our mass tort leads are delivered on a national basis and, as a result, deliver the fastest. However, you can limit your leads to a certain state or region. Better yet, most of the time you can target major metro cities or even down to certain ZIP codes. The larger the area you can practice in, the faster you will receive leads. That is why we at least recommend you start by selecting your entire state. But again, if you can’t handle the entire state, we have ZIP code targeting radiuses that allow you to choose a specified mile radius from your local ZIP code. This radius can be limited to state lines, so you do not have to worry. Lastly, you can provide us with a list of counties for your target locations.
Q: Will I have a designated ForLawFirmsOnly representative?
A: Yes. From the very start, you will be assigned an account manager, who will help you customize your lead program and more.
Q: Can I add more than one person from my office to receive the leads?
A: Absolutely. There are no restrictions to the number of email addresses who can receive leads for your account.
Q: How many leads will become clients?
A: This will depend largely on how well you follow up and on your particular practice area and location. As our testimonials show, many of our clients who follow our best practices have retained 30% or more of the leads they’ve received from us.
Q: Do I have to pay you a percentage of what I make?