A little more than 15 years ago, there was not a single person or business that really cared about online reputation. With the rise of the internet, and specifically review websites, companies are scrambling to make sure they are on top of any negative online presence that comes along. Online reputation can hurt any business, including law firms, and when you are asking your clients to review your firm, the end result has to be something good or the review is just not worth it. Here we discuss some of the best tips for improving your online reputation.
Realize Online Reputation Is an Asset
Many law firms, large and small, ignore the reputation they have online, and that can be the worst mistake you make if you operate a law firm. Not realizing that your online reputation is a valuable asset to your business is a big mistake that can cost you a lot of time and money. Being proactive with your online reputation and making sure that any new clients see your firm in the best light can be a full-time job for one person. Learning the basics of reputation marketing for your firm might be a great place to start.
Use Education to Get Better Reviews
How can a client leave a positive review of the services that you are providing them if they are not even sure what you did exactly? Take a minute and educate clients about what your law firm can do for them and that will give them a gauge to track during the time they are your client. This gives the client the power to make an informed, positive review of your services rather than a short and irrelevant review that might come back to haunt you at the end of the day.
Focus On Review Sites Sending Traffic
With a couple of lines of code, you can see exactly where the traffic is coming to your website. With that information you can put together a plan to keep your reviews clean on those websites, boosting the traffic from a particular website. Marketing can be an expense for any business, but if you are wasting time and money dealing with a review site that is not sending leads, your focus needs to be pushed into a new direction. For the best results, focus on the sites that are sending traffic and sales leads.
Respond to Online Reviews with Confidence
Some companies respond to online reviews with haste and that can turn into a worse situation for you in the end. Take your time, sit back and realize that even though you should engage, you have to engage a client review the right way. Respecting your client and keeping things confident can be a learning process, but it will pay off in the end.
These are just four quick tips that you can use to improve the online reputation of your law firm. Most companies spend time on reputation marketing and that is because they know the benefit that comes with it. Your online reputation can be used as offline marketing when you do it right.
Edward Kundahl, Ph.D., M.B.A.