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Google Maps Advertising

Posted on by Edward Lott

When it comes to the marketing and advertising of small businesses, one of the currently most advantageous tools is definitely Google Maps. Advertising on this platform has already grown into a branch of marketing unto itself. Google is constantly devoting funds and manpower towards optimizing and updating the platform for the best possible user experience. … Continue reading “Google Maps Advertising”

Appeals court focused on damages question ahead of Johnson v. Monsanto hearing

Posted on by Edward Lott

A California appeals court looks poised to issue a ruling that would uphold the first U.S. trial victory involving allegations that Monsanto’s Roundup weed killer causes cancer. The United States Court of Appeal First Appellate District on Wednesday notified lawyers for plaintiff Dewayne “Lee” Johnson and legal counsel for Monsanto that they should be prepared … Continue reading “Appeals court focused on damages question ahead of Johnson v. Monsanto hearing”

Artificial Intelligence and Client Acquistion

Posted on by Edward Lott

We are now using Artificial Intelligence (AI) as the first step in our lead verification process. We are constantly upgrading our technology platform to improve the quality of verified leads and signed cases we provide to our clients. This new technology allows us to verify the leads name, address, phone number, date of birth, email … Continue reading “Artificial Intelligence and Client Acquistion”

Digital Advertising for Attorneys

Posted on by Edward Lott

Advertising For Attorneys In The New Age Advertising and marketing are constantly changing. Though the law generally slowly evolves, technology has rapidly changed to allow law firms to reach out to potential clients in ways that may not have been imagined ten years ago. Though traditional advertising methods are still available, the latest and greatest … Continue reading “Digital Advertising for Attorneys”

Using Hyperlocal Marketing To Get Found In Local Search

Posted on by Edward Lott

As a local or small business, it’s likely that you’ve been advertising on a city or area basis. That’s a great first step, but for some businesses that range is not even close to how extra-local you need to advertise. For your law firm, you might need to get Hyperlocal with your marketing and advertising. … Continue reading “Using Hyperlocal Marketing To Get Found In Local Search”

Mobile Conquesting, Geo-Fencing, Geo-Targeting, How Targeted Can I Get With My Ads ?

Posted on by Edward Lott

When you explain to a attorney that they could put a virtual fence around their competitors’ locations and target people while at that location, their eyes light up and they start seeing dollar signs. “You mean that I can show MY ad to people while they are AT my competition?” Why yes, Mr./Ms. Business Owner, … Continue reading “Mobile Conquesting, Geo-Fencing, Geo-Targeting, How Targeted Can I Get With My Ads ?”

Digital Marketing for Lawyers: Will your Law Firm be Found by Potential Clients Online?

Posted on by Edward Lott

People Find Lawyers Online  Did you know that 96 percent of all people seeking legal advice use a search engine to get initial guidance? Around 85 percent of these people needing legal services use online maps to find a layer near their area, and 69 percent of potential clients use both their desktop computers and … Continue reading “Digital Marketing for Lawyers: Will your Law Firm be Found by Potential Clients Online?”

The Expert Lawyer

Posted on by Edward Lott

Imagine you run a complicated business that deals with importing goods or services from other countries with different tax structures, custom duties, and legalities. You need someone to take care of all the accounting and then create a report interpreting the data that a layman can understand. Would you let your bookkeeper do the job, … Continue reading “The Expert Lawyer”

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