As a local or small business, it’s likely that you’ve been advertising on a city or area basis. That’s a great first step, but for some businesses that range is not even close to how extra-local you need to advertise. For your law firm, you might need to get Hyperlocal with your marketing and advertising. … Continue reading “Using Hyperlocal Marketing To Get Found In Local Search”
There are ethical limits on how attorneys can generate new business. These rules of professional conduct change slowly while the pace of technology development speeds ahead. There is one technique used for digital advertising, geofencing, which could result in attorney advertising being played on the smartphones of potential clients at times of great stress, which … Continue reading “Geofencing: Ambulance Chasing for the Tech Savvy Law Firm?”
Imagine you run a complicated business that deals with importing goods or services from other countries with different tax structures, custom duties, and legalities. You need someone to take care of all the accounting and then create a report interpreting the data that a layman can understand. Would you let your bookkeeper do the job, … Continue reading “The Expert Lawyer”
Wondering where your old Yelp Reviews Are and Why Your Ratings Plummeted Overnight? Here Is The Answer: It’s no secret that customer reviews are important to ALL businesses. People vale customer reviewers as much as personal recommendations. However, old reviews may not be as important as the new ones as reported in our earlier article. … Continue reading “Where Did My Yelp Reviews Go?”
Aging Testimonials Lose Their Influence It’s more than an obvious fact that consumers are most likely going to rely on newer reviews than the older ones. Also, in comparison with older people, younger individuals greatly depend on reviews for a number of things. What’s so surprising in this, you would ask? A new study has … Continue reading “Are Older Local Reviews Relevant”
Voice Search Ranking How to adapt voice search in your SEO strategy and what are we doing for Voice Search Optimization. Voice Search is undeniably growing at a rapid pace, and for good reason — it’s fast, convenient, allows you to search on the go, and it’s becoming part of the devices that consumers are … Continue reading “Now Is The Time To Embrace Voice Search”
You Need Online Marketing as your Potential Clients are Looking for Lawyers Online in all of the Stages of their Search Process Your law firm might have a solid reputation and may receive good word-of-mouth recommendations, but are you visible on the Internet? Most of your leads are no longer consulting the yellow pages or … Continue reading “The Four-stage Process of How People Find Lawyers Online”
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