Best Tips for Improving Your Law Firm’s Online Reputation

Posted on by Edward Lott

A little more than 15 years ago, there was not a single person or business that really cared about online reputation.  With the rise of the internet, and specifically review websites, companies are scrambling to make sure they are on top of any negative online presence that comes along.  Online reputation can hurt any business, … Continue reading “Best Tips for Improving Your Law Firm’s Online Reputation”

How To Take Down Fake Reviews

Posted on by Edward Lott

Unfortunately, getting a fake review on your Google My Company profile is not an uncommon event. In fact, it’s relatively common and something many businesses have experienced it one way or the other. Both Amazon and Yelp have sued fake review posters. Also, in New York, action was taken by the State Attorney General against … Continue reading “How To Take Down Fake Reviews”

What Every Law Firm Should Know About Yelp

Posted on by Edward Lott

As a Law Firm, you’ve likely heard that Yelp can be really beneficial in terms of marketing. However, many firms, especially those just starting out online, have no idea what Yelp actually is and why it’s important. Below you’ll discover everything you need to know about this popular channel and how it can help your … Continue reading “What Every Law Firm Should Know About Yelp”

How Law Firms Can Get Good Client Reviews

Posted on by Edward Lott

Reviews are not always necessarily good and you can’t control a client’s review. However, these reviews will be checked by potential clients. Studies have indicated that customers pay more attention to online reviews as compared to personal recommendations. It is a common practice for customers to read online reviews when they search for an attorney. … Continue reading “How Law Firms Can Get Good Client Reviews”

Five Ways to Improve Your WebsIte Content

Posted on by Edward Lott

Websites now serve as the first point of contact between a business and a potential client. People use websites to learn more about the business before they even contact them. Your website — and most importantly your content — need to be able to grab their attention and keep them interested in your brand. Content … Continue reading “Five Ways to Improve Your WebsIte Content”

Why Your Firm’s Reputation Is Important for Growth

Posted on by Edward Lott

It’s true that lawyers might be at the crux of many bad jokes, but the reputation that your firm builds is vital to growth. Think about it: if you have two lawyers, one who has a history of winning cases and another who is known to lose cases often, which lawyer are your clients likely … Continue reading “Why Your Firm’s Reputation Is Important for Growth”

Yelp as a Marketing Tool for Law Firms

Posted on by Edward Lott

You might think that Yelp or similar review sites are not useful to or important for your law firm. Think again. Even if you are not a big user of online reviews, you should expect that many of your clients and prospective clients are. And, if that isn’t enough reason for you to get active … Continue reading “Yelp as a Marketing Tool for Law Firms”

Your Firm’s Reputation is a Valuable Business Asset

Posted on by Edward Lott

A business’s reputation is arguably its most important intangible asset. Without a strong reputation, new clients will not choose to patronize your law firm and existing clients will drift away. A reputation that is tarnished with negative associations has the potential to actively repel clients. Even the best run law firms can suffer from a … Continue reading “Your Firm’s Reputation is a Valuable Business Asset”

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