People Find Lawyers Online
Did you know that 96 percent of all people seeking legal advice use a search engine to get initial guidance?
Around 85 percent of these people needing legal services use online maps to find a layer near their area, and 69 percent of potential clients use both their desktop computers and smartphones to do their research.
On that note, are you on LinkedIn? This is because LinkedIn drives 45 percent of all law firm site traffic.
The Advantages of Having on-going Digital Marketing Campaigns
Does your law firm have a website that potential clients can visit? If you do, then 74 percent of people who visit a law firm’s website while they search for information will end up taking action. Now is a good time to target those who earn over $150,000 annually, because they are the income bracket most likely to find a lawyer through the internet.
Having a LinkedIn account will also benefit your practice because it has generated sales with a 150 percent increase in B2C client acquisition, and a 200 percent B2B customer acquisition in the last few years. Having a blog also increases your chances of a client retaining your legal services. According to the American Bar Association, 42 percent of lawyers say that they had a client retain their legal services directly or via referral as a result of their legal topic blogging.
Many of your Colleagues are Implementing Digital Marketing
Most law firms (at 85 percent) have websites and use more than one social media platform (78 percent) to market themselves to potential clients. Around 74 percent of them also maintain a presence on social media. Meanwhile, 78 percent of law firms who maintain an online presence are on LinkedIn. Among the primary practice areas, respondents who report the following as most likely to report individually using or maintaining a presence in a social network: litigation (84 percent), commercial law (83 percent), and employment and labor (80 percent). Lawyers also personally maintain legal topic blogs for several purposes, with 72 percent of them doing so for client development.
The Jury’s Out and this is what the Future Looks Like
An Econsultancy survey reveals that 32 percent of lawyers cite content marketing as the most effective digital marketing discipline for law firms. Meanwhile, a study by Blue Hill Research, law firms with a digital strategy in place will see an increase in billable hours.
Digital marketing is our jurisdiction
We have the expertise to help you win more clients across online marketing channels. Consult with us today!
Edward Lott, Ph.D., M.B.A.
President and Managing Partner
ForLawFirmsOnly Marketing, Inc.