Four Top Mobile Marketing Tips for Law Firms

The legal industry can be highly competitive, making marketing one of the most critical elements of success for your law firm. What that marketing should entail has evolved greatly over the years. Today’s legal marketing programs must integrate activities specifically targeted to reach and accommodate mobile users. This includes people on tablets as well as smartphones. Ignoring these audiences will lead to disappointing results. Mobile App Marketing

So, what exactly is mobile marketing and what makes sense for your firm? Following are four recommended mobile marketing activities that we think fit that bill.

1. Ensure Responsive Site Design

First and foremost, you must ensure that your website displays and operates seamlessly and fully on any mobile device. Do not force visitors to scroll side to side or show them flash elements that cannot play on their phones. These experiences will create quick results for sure but those results will not be the ones you want—people will simply leave your site and move on to your competitor’s site.

2. Optimize Your Site for Local Search

You know that location matters to your clients when they are seeking legal representation. You must ensure that your site and SEO efforts are set up to capitalize on your location. This encompasses simple things like adding your location to H1, H2 or title tags as well as scattering location keywords in your copy without making your content unreadable.

One important note must be made here: do not overstate your geographical reach. If your firm is in Riverside, California list that rather than the more generic Southern California. The more relevant and direct your content is, the better chance you have of being returned in a search appropriately. Some other activities may be a bit more involved but can pay off such as creating a Schema markup.

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3. Target Mobile Users with Paid Ads

Because people commonly search for your services while on mobile devices, consider increasing your bids on specific keywords for mobile searches. This can help you target mobile clients more directly and compare your analytics to see the level of traffic generated from mobile more clearly to help guide your ongoing efforts.

4. Create a Useful Mobile App

There has been a lot of discussion about the pros and cons of developing a mobile app for a law firm. The bottom line is that these pros and cons are no different than the pros and cons for any industry. The best mobile app is one that can be useful to the end consumer. That is the most inherent difference between a mobile app and a website—the app must provide a specific function.

One example would be an app that offers a calculator to determine child support payments. Another could offer a way for people to determine estimated blood alcohol content. Apps can also be used to facilitate the submission of some documentation or forms. In addition to the primary use of the app, you can provide directions to your office, news about your practice and details about your firm’s attorneys.

These are just some of the ways that you can leverage the importance of mobile devices in the everyday lives of your clients.

Mobile phones and tablets have become virtually necessities for most people today and that trend is not likely to change. This delivers you new opportunities to reach potential clients and stay engaged with existing ones.

READ  Why Law Firms Cannot Afford to Ignore Mobile

Edward Kundahl, Ph.D., M.B.A.

Ed can be reached at (or visit his websites)
ed@forlawfirmsonly.com
www.BusinessCreatorPlus.com
www.ForLawFirmsOnly.com
855-943-8736

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Four Top Mobile Marketing Tips for Law Firms
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Four Top Mobile Marketing Tips for Law Firms
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Today’s legal marketing programs must integrate activities specifically targeted to reach mobile users, including people on tablets as well as smartphones.
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BusinessCreator, Inc.
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Author: Edward Lott

Edward Lott, Ph.D., M.B.A. is president and managing partner of Allentown-based ForLawFirmsOnly Marketing, Inc., a local search and digital marketing agency that offers clients lead generation, local seo and Google Maps Domination. Ed has been a digital entrepreneur since 1994, having discovered very early the opportunities the Internet offered. After having spent over two decades helping attorneys grow their practice, Ed joined the staff of ForLawFirmsOnly Marketing as President and Managing Partner, where he is expanding the agency’s cutting-edge services to the legal market. A true marketing futurist, Ed's vast experience working directly with attorneys has given him a unique perspective on law firm marketing not found in many other digital marketing agencies. Ed has reshaped the offerings of ForLawFirmsOnly to focus on growing law firms through a holistic approach to digital marketing evident in the reformulated lead generation processes now in place. Want to learn more about ForLawFirmsOnly Marketing, their lead generation programs, or just talk to Ed about his visions for helping law firms grow? Call him at 855-943-8736.

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