Quality Content is a Great Way to Increase Your Online Presence
Online marketing plays a significant role in the success of a business, especially in competitive areas like legal representation. Having a strong online presence can help your business be found when people search for an attorney in your area, and it can help them discover why you are the best possible firm for their needs. This can seem daunting, and some businesses may not know where to start.
Fortunately, there are a plethora of ways an attorney can actively get his or her name out to potential clients and strengthen their online appearance. Whether you are working to promote yourself or an entire firm, website improvements, social media and other online legal directories can help you stand out from competitors. Below are four ways to increase your firm’s online presence:
1. Utilize Lawyer Profile Sites and Directories
Attorneys always hear about how important it is to create and maintain social media sites like Facebook, Twitter and now Instagram. Although those sites do carry a lot of weight when it comes to getting your name out there and making your services more appealing to potential clients, there are others sites you could be utilizing. Lawyer profile sites and directories like Avvo, Justia, FindLaw and HG also can improve your web presence.
These lawyer directories provide potential clients a way to browse through attorneys in their area who offer the services they need, basically like a digital phonebook. Having a completed profile can show potential clients who you are, how you can help them and why they should hire you. Additionally, these profiles rank well in search engines and could boost your rankings in local searches, all while providing you with more positive backlinks to your website and blog to help in organic searches.
2. Participate in Personal Blogging and Guest Blogging
Like profiles, blogging can be a positive way to earn more effective backlinks to your website. Depending on the topics of the blog posts, you could provide backlinks to your home page, as well as internal website pages. For example, if you are a criminal defense attorney blogging about the penalties associated with an underage DUI in your state, you could provide a link to your website’s juvenile DUI page. These backlinks are especially important when guest blogging because you can earn authoritative backlinks from unassociated websites, making your web presence much stronger.
In addition to backlinks, guest blogging helps to get your business out there to readers. Anyone who comes across a blog you have published can read more of your personal thoughts and learn more about what you know. These blogs also could appear when someone searches for you or your firm. This demonstration of knowledge and passion for the legal system could play a role in a person determining whether or not your firm is the best fit for them.
3. Optimize and Improve Website Content
Strong website content is material that is current and relevant to readers, but also to search engines like Google and Bing. To achieve this, attorneys need to have website content with creative keywords that let both readers and search engines know what you are about and what services you offer. Keywords should be naturally integrated into content so it is easy to read, but done so in a way to help boost your search engine rankings.
For attorneys, some of the most common keywords would include locations and type of law practiced. For instance, a person searching for a nursing home abuse lawyer in his or her city may search for “Fayetteville nursing home abuse attorney” or “Arkansas nursing home abuse lawyer.” Attorneys should research what keywords would work best for them based on how local people search. Having these keywords on your site could help your business appear in those results. Businesses, however, should be aware of keyword stuffing and other practices that could hurt your website.
4. Make Your Website Mobile Friendly
According to Pew Research Center, as of May 2013, 63 percent of adult cell owners use their phones to go online. Additionally, 34 percent of cellphone internet users go online mostly using their phones and not using some other device such as a desktop or laptop computer. If your site is not mobile friendly, these users may not be able to view your site properly. This seemingly minor detail could potentially cost you clients.
Creating a responsive website can help you appeal to users across various platforms. This can help your business essentially get more traffic to your website, making your web presence and visibility stronger. If your site is easy to use, your bounce rate likely will decrease, meaning fewer people will leave your site without visiting another page on your website. Creating a website that can reach people in various ways can help drive them to your business and get them interested in what you can offer.
There are several steps you can take to increase and improve your company’s presence on the web, and the above suggestions are only some of the things you should consider. Having a strong web presence means utilizing various forms of communication and being active through whatever means necessary. If your website, profiles or blogs are not updated, the information becomes stale and your company could go unnoticed. A little bit of hard work and passion can keep your company relevant.
About the Author
Sarah Blanchard is the marketing manager for Winburn Bequette and Odom Law Firm, two personal injury and nursing home abuse law firms dedicated to representing victims of nursing home abuse and neglect in Arkansas and Missouri.