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HBO responds to Trump tweet: ‘How do you say trademark misuse in Dothraki?’

HBO responds to Trump tweet: ‘How do you say trademark misuse in Dothraki?’

Trademark Law

President Donald Trump was warning Iran about U.S. sanctions when he posted a tweet on Friday, but it was HBO that publicly took umbrage.
Trump tweeted: “Sanctions are Coming, November 5” in a message written over a photo of the president looking stern. The message used a font similar to that used by HBO’s Game of Thrones and borrowed from its phrase “Winter is coming.” The Hollywood Reporter had coverage, followed by stories in publications that included the Washington Post, USA Today, Ars Technica and CNBC.
The tweet reinforced a White House announcement that the United States would reimpose sanctions on Iran that had been lifted with the 2015 nuclear agreement. Trump hopes the sanctions will force Iran to renegotiate the Obama-era deal.
HBO responded with a statement and a tweet. “We were not aware of this messaging and would prefer our trademark not be misappropriated for political purposes,” the network said in a statement.
HBO’s tweet referred to the Game of Thrones language. “How do you say trademark misuse in Dothraki?” is read.
According to Ars Technica, HBO has filed trademarks for “Winter is coming” and for some “typeface tweaks,” including bars and lines in and around letters in the show’s official logos.
HBO’s legal footing, however, “isn’t necessarily clear in this case,” Ars Technica said. “One person’s ‘misappropriated’ trademark may very well be another person’s fair use.”

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Edward Lott, Ph.D., M.B.A. is President and Managing Partner of Allentown-based ForLawFirmsOnly Marketing, Inc., a local search and digital marketing agency that offers clients lead generation, local seo and Google Maps Domination.Ed has been a digital entrepreneur since 1994, having discovered very early the opportunities the Internet offered. After having spent over two decades helping attorneys grow their practice, Ed joined the staff of ForLawFirmsOnly Marketing as President and Managing Partner, where he is expanding the agency’s cutting-edge services to the legal market.A true marketing futurist, Ed's vast experience working directly with attorneys has given him a unique perspective on law firm marketing not found in many other digital marketing agencies. Ed has reshaped the offerings of ForLawFirmsOnly to focus on growing law firms through a holistic approach to digital marketing evident in the reformulated lead generation processes now in place.Want to learn more about ForLawFirmsOnly Marketing, their lead generation programs, or just talk to Ed about his visions for helping law firms grow? Call him at 855-943-8736.

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