MARKETING CAMPAIGN OBJECTIVE
The first objective of SEO for lawyers to make sure that you have the #1 Position on Google in all or most of your service area locations. Visitors are 50% more likely to click on the #1 position than any other position.
Our objective is to get you there.
As an owner, your main objective with marketing services and SEO for your law firm can be to increase the number of clients and referrals you have after promoting your website in major search engine and social media channels.
We offer organic SEO for lawyers to obtain a natural placement on organic search engine results pages (SERPs). Organic SEO include using keywords and keyword analysis, back linking, link building to improve link popularity, and writing content relevant for human readers.
I. Keyword Research:
Our specialists in SEO for lawyers will do keyword research by analyzing your existing website content, competitors, and local market and will suggest the best keywords which drive maximum traffic.
II. On Page Optimization:
We use the white hat Search Engine Optimization methodology using content-rich website re-engineering. We keep our SEO Process in synchronization with the latest search engine parameters of website positioning in listing. Below mentioned are activities that we have in on-page SEO for law firms.
On Page Optimization is done to make the website compatible for search engines it also helps in improving website crawling rate. Search engine quickly crawl all the changes made on the website, rank our website faster compare to the competitors.
TITLE & METADATA
- Updating title & metadata as per the requirement and search engine updates Content Optimization
- Content Checking –
- Keyword density & prominence
- Duplicate content
- Content optimization –
- Optimizing content to target specific keywords in all the required pages.
- Optimize content as per the latest Google Panda update
SEARCH ENGINE CODE OPTIMIZATIONS
- Image optimization in all required pages
- Header tags optimization in all required pages
- Anchor text optimization in all required pages
- Robots optimization
- Broken link checking
- Canonical checking
- Checking external links
SITEMAPS & FEEDS
(Creating & Updating on regular basis)
- XML Sitemap
- URL List (TXT sitemap)
III. Off-Page Search Engine Optimization
This phase of marketing services for your law firm will help us in enhancing the popularity and achieve top ranking in major search engines; this is also effective in getting quality links to website from various internet resources to grow the rank naturally.
This process includes:
- Niche directory submission
- Regional directory submission
- General directory submission
- Article Submission
- Thematic links from relevant websites
- Press release distribution
- Classified posting
- Blog commenting
- Forum comment posting
- Blog Posting on blogger, tumblr and WordPress
- Social bookmarking
- Page creation on HubPages, Weebly, and Blogger etc.
- Web 2.0 Posting
- Image sharing on Pinterest, flickr
A. Weekly Performance Report of the campaign (Impressions, Clicks, Ranking etc..)
B. Monthly Performance Report of the campaign (Impressions, Clicks, Ranking..)