If lawyers made candy hearts, what would yours say?

If lawyers made candy hearts, what would yours say?

Question of the Week

0219-ConversationHearts
Photo illustration by Sara Wadford.


Nothing says Valentine’s Day like a box of conversation hearts. If you’re a fan of the sweet treats, your heart might break over this recent news: The New England Confectionery Co., the makers of the iconic Sweethearts candies, went out of business last summer, according to CNBC. While the Spangler Candy Co. swooped in to buy the brand in September, Sweethearts won’t make it back onto shelves until Valentine’s Day in 2020.
Recognizing a potential gap in the market and a possible lost love from the candy, we at the ABA Journal decided to design our own conversation hearts this Valentine’s Day—but with a legal twist. Now it’s your turn to make the law sound romantic.
This week, we’d like to ask: If lawyers made candy hearts, what would yours say? How do you say “I love you” in legalese?
Answer in the comments and on social media. You can answer via Facebook, Twitter and LinkedIn.
Read the answers to last week’s question: Do you think online courses are effective?
Featured answer:
Posted by Dawn Deans: “It depends. Online classes are as effective as the people who are taking them want them to be. I have a master’s degree which was obtained completely online. I also have a JD which included 1 online class. In both cases, there were people who put in the time and effort to learn the material and there were those who put in just enough effort to pass the class and check off the boxes. I suppose that difference is what causes the hesitancy. If the final exams are thorough enough, those who are merely checking off the boxes will be weeded out. Unfortunately if they are not thorough, the true law school final, i.e. the bar exam will be a glaring testimony to the school who used them ineffectively.”
Do you have an idea for a future question of the week? If so, contact us.


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Author: Edward Lott

Edward Lott, Ph.D., M.B.A. is President and Managing Partner of Allentown-based ForLawFirmsOnly Marketing, Inc., a local search and digital marketing agency that offers clients lead generation, local seo and Google Maps Domination.Ed has been a digital entrepreneur since 1994, having discovered very early the opportunities the Internet offered. After having spent over two decades helping attorneys grow their practice, Ed joined the staff of ForLawFirmsOnly Marketing as President and Managing Partner, where he is expanding the agency’s cutting-edge services to the legal market.A true marketing futurist, Ed's vast experience working directly with attorneys has given him a unique perspective on law firm marketing not found in many other digital marketing agencies. Ed has reshaped the offerings of ForLawFirmsOnly to focus on growing law firms through a holistic approach to digital marketing evident in the reformulated lead generation processes now in place.Want to learn more about ForLawFirmsOnly Marketing, their lead generation programs, or just talk to Ed about his visions for helping law firms grow? Call him at 855-943-8736.

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