Google Maps marketing is a prime source of phone calls for law firms
Google has gotten very proximity oriented for local search results.
Translation: search results, especially in the precious 3-pack/maps listing, depends on the location of the searcher, the device used to search, and their connection type (mobile versus WiFi versus hardwired).
The other big components: the optimization of your business listing (Google My Business) and website, which includes your onpage and offpage optimization, reviews and citations (quality and consistency of name, address, phone number and web listing-NAPW).
In competitive markets it is imperative that you continue to update and optimize your Google My Business/Maps listings as well as write localized content on your blog and syndicate to your Google My Business listing.
With Google reducing the radius that local businesses can be found, and with cities showing multiple packs (3-pack listing variations) based on searcher proximity, every effort should be made to take advantage of the factors we can influence directly through local search optimization in order to achieve top Google Maps rankings for your competitive keywords.
Local SEO is More Competitive Than Ever
The algorithm behind Google My Business (previously Google Places & Google+ Local) is far more difficult than understanding Google’s search algorithm. The fixation on it from a marketing perspective is understandable, given how much Google My Business rankings can matter to local businesses. Studies show that 1 of every 3 mobile searches on Google is location-based, making the understanding and utilization of this local maps algorithm a pretty big deal.
The real truth is that 60-70% of all searches occur on a mobile phone or mobile device and that the first place your potential client looks is your Google Maps listing.
Many lawyers have a Google Maps listing, but it’s buried on page 2 or 4 and no one ever sees it. It is very important people need to find you quickly and you must stand out when they search Google. And you need a good reputation …..If not people move on.
Why is the local 3-pack/maps listing so important and worth the investment?
When a local 3-pack shows in a search result, between 40%-60% of all clicks go to one of the 3 positions. This is based on our research of over 10,000 searches. Others in the search marketing industry have shown similar results, with some industries getting over 80% of the clicks in search results. We have found the Google Maps listing in the top 3 spots account for over 60% of click-thrus in the legal market.
Take-Away: Listing in the 3-pack is the best source of leads for attorneys!
Don’t Despair About Ranking in the 3 Pack – We Can Help You Get There
Just about every GMB 3 Pack case study conducted since the roll-out of the GMB 3 Pack has shown between 3 out of 10 to as high as 8 out 10 searchers click on the local maps results of Google.
This is a massive amount of traffic that is taken by the businesses that are skilled enough to be in the top 3 positions for Google Local.
ForLawFirmsOnly Marketing has the experience and knowledge to get you into those top positions
700+ Google Maps Campaigns and counting!
Over 50% of the 1st page GMB real estate is gone and now there are local search ads to worry about too!
Citations Alone No Longer Rank Your Listings
You Need Proven GMB Optimization Services designed to increase your online visibility, build your brand prominence and increase your listing relevance.
Google purposely lists Maps ON TOP of organic listings, so organic listings now have less value than they once had.
Local Maps is highly-prized Page 1 real estate and it’s about time you treat it as such.
We Optimize the Local Ranking Factors that Matter.
Outsource your Google My Business – GMB and Local Maps Optimization to ForLawFirmsOnly Marketing and we guarantee we will increase your online visibility.
Our strategic approach produces GMB and Local Maps results: We use a variety of means designed to increase a law firm’s local online presence by improving your brand’s relevance and prominence.
You can no longer rely on citations alone
Immediately Beat 75% of your Competitors Still Relying on Citations for 3 Pack Rankings
Instead, we create powerful signals that create trust and authority for your brand. And trusted, authoritative brands rank higher, both in the 3-pack and organically.
Increase Your Online Visibility
Guaranteed to Increase Your Online Visibility!
We are so confident in our Google My Business optimization and local maps SEO strategies, we offer every campaign a rock-solid guarantee.
Because Results Matter. We have created a holistic GMB optimization process that combines advanced listing optimization, off-page relevance, local brand building and brand prominence strategies that are guaranteed to increase your firm’s visibility.
Our Guarantee To You
Our Google My Business SEO 180-Day Campaign will increase your online visibility by the completion of the campaign or we will give you another campaign for free.
No one can guarantee 3-pack rankings. However, the vast majority of our campaigns do obtain rankings for our clients in the coveted 3 pack within 6 months.
We measure online visibility two ways:
First, using our local SEO audit tool, we monitor and rank your brand’s presence on top local listing sites like Google Maps, Bing Places, and Yelp, and monitor and rate your brand’s visibility on the top directory and review sites.
Second, we monitor GMB Insights to determine increases in views, searches, and actions.
How Google My Business Optimization Works
Each month we work on your campaign tasks according to our Local SEO Flowchart and Gantt chart. Our team progresses through a comprehensive local SEO strategy for your listing.
Our service includes GMB listing optimization tactics designed to increase the brand’s relevancy for niche and location-based keywords and to increase their prominence online as compared to competing listings. In addition to the listing optimization, we execute an extensive series of off-page tactics which also delivers increased local relevance and prominence to the brand.
As tasks are started and completed you can follow along with the progress with real-time access to the project workbook. We monitor your keywords closely and provide a view key that you can access to see your rankings at a glance. Every asset or deliverable that we create comes with a complete report and 100% access.
Get started before your competitors do…there is limited valuable real estate in Google Maps!
Contact us for a quote. We will do an onsite evaluation and let you know what needs to be done to increase your local online visibility.
Call 855-943-8736 or use our Request A Quote form.
FAQs About ForLawFirmsOnly Marketing’s Google My Business Optimization Service
Do You Provide Monthly Reporting?
Yes absolutely! We provide an automated PDF workbook report that is emailed out to you. This report shows the progress each month along with links to each of that month’s deliverables. Additionally, we provide an advanced Local SEO Audit at the start of the project and upon project completion which highlights the company’s increased online presence.
What if I Already Have Citations or Branded Social Media Profiles?
Simply submit a list of existing accounts or citations when you submit your campaign information and we will replace those accounts or listings with alternatives. We try to avoid building duplicates so we ask that you please try to be as precise with this information as possible. If you do not have a list of existing citations or accounts we will do our best to search for existing accounts before we build but there is no guarantee we will find them all.
Why Don’t You Guarantee 3-Pack Rankings?
Despite our overwhelming success with Google My Business Ranking, there are over 100 local ranking factors that come into play. You can learn more about these factors on Moz’s blog post.
Here are some reasons you may not reach the 3 pack: Not having an address in the city you are trying to rank for (Local Maps reward local businesses), Not ranking high enough organically in blended algorithm maps results (Rank = Prominence), Previous spammy link building to your business G+/GMB listing (Don’t spam Google!!), Multiple Businesses with similar names, associations, owners, or addresses in close proximity.
Do You Track Local Map Rankings?
Yes we track up 25 local keyword variations that pull a map result. We allow you to submit 5 main target keywords per campaign and use variations of those. You receive a view key for the duration of the project that you can share with clients and use to monitor and measure performance KPIs.
Can You Verify the GMB Listing For Us?
No, this is not something that we can help you with. Our Google Optimization campaigns require a verified GMB listing prior to beginning any local SEO work. We can refer you to a company that can help you with this process.
What are my options for giving access to my GMB account?
We cannot work on your GMB order without access to your account. The easiest method of granting this is to make us a manager of the page. There are two other options for allowing us the access we need to optimize your account. First, you can choose to supply our team with your Google login credentials associated with your GMB account. You may also choose to create a new Gmail and make that a manager of the page and then provide us with access to that Gmail instead. Additionally, please make sure that your two-step verification is turned off, as we cannot start an order with this in place. No matter how you choose to give us access to your account, don’t forget about supplying the recovery info!
What is recovery info and how do I supply it?
Recovery info is a Google security measure, which allows you to provide a backup email and phone number which you can use if you are ever locked out of your account. As a security measure, it adds another step for anyone trying to access your account without permission. Recovery info is important for our team, as much of the work will be done from locations that are generally not where your last login occurred, causing Google to enact the security measure.
How do I view the progress of my order?
Once your order has been set up by our team and we have all of the login and recovery info needed to access your GMB account, work can begin on your order. Once work has started, you will be sent an email from our GMB Team, which will include a direct link to your workbook, a baseline visibility report, a competitor citation audit, and the view key to the local SERP tracker.
How do I know when my order is complete?
Through your workbook link, you will be able to watch the full process we use to optimize your GMB listing. Once complete, you will be sent a Final Report Package for your GMB order.
What if the NAP Details Change During the Project?
A consistent NAP is still very important to local rankings. If your NAP details change during the course of the campaign there will be an additional fee required to change or update any work already completed.
What Happens if I Cancel My Monthly Subscription?
Nothing will happen to any existing optimization that was already completed. Your links, social accounts, citations, created content all belong to you after they are paid for. If you cancel we simply complete any existing tasks for that month that you may have outstanding and close your subscription.
What is the turnaround time?
There is no stated turn-around time. The Gantt progress chart shows the work that we will perform and the order that we will perform it in. We will progress through each task listed for the month – barring any delays due to account access issues or 3rd party platform issues that we cannot be responsible for – otherwise, the stated tasks will be delivered promptly.
What is Your Refund Policy?
There is no refund after work is performed, otherwise, you can contact us anytime for a full refund on any tasks not started.
How Long Does It Take to Start Seeing Results?
Most clients are reporting seeing gains within only days or weeks of campaigns starting, but there is no way to pinpoint an exact date. But because these are some of the best methods, the results always outperform anything you would get from lesser quality providers.