New Judicial Analytics Platform Focuses On Los Angeles But Plans To Expand Nationally

- New Judicial Analytics Platform Focuses On Los Angeles But Plans To Expand Nationally

Two years ago, I wrote a post titled, In Litigation and Legal Research, Judge Analytics is the New Black, in which I discussed three products — Lex Machina, Ravel Law and ALM Judicial Perspectives — that were extracting data from court dockets and applying analytics to reveal insights about judges, such as how they might rule on a specific type of motion or how long they might take to issue a decision. Since then, both Bloomberg Law and Docket Navigator have also launched judicial analytics products.

Now there is another. Launching today is Gavelytics, a Santa Monica, Calif., company whose product provides analytics on judges in Los Angeles and Riverside counties, and that plans within a year to cover most of California and eventually expand nationally.

- New Judicial Analytics Platform Focuses On Los Angeles But Plans To Expand Nationally

Rick Merrill

The company was founded two years ago by Rick Merrill, a former biglaw litigator who became frustrated over his inability to get meaningful information about the judges before whom he was appearing.

“The idea struck me, What if, in advance, I could know detailed information about the judge?” Merrill told me in a recent interview. “What if I knew whether he leaned plaintiff or defendant? What if I knew he typically does not grant summary judgment motions?”

Merrill describes Gavelytics as a one-stop shop for lawyers who want to learn as much as they can about a judge. It provides four categories of analytics about judges:

  • Motion Analyzer. Shows how a judge tends to rule on more than 100 different types of motions compared to the average judge in the jurisdiction.
  • Judicial Workload. Shows how the judge’s workload compares to the average judge in the jurisdiction.
  • Gavelscore. Scores each judge on the judge’s propensity to rule for plaintiffs or defendants.
  • §170.6 Analyzer. California Code of Civil Procedure §170.6 gives parties the right to disqualify a judge from a case without having to show a reason. This is called a peremptory challenge or “papering” a judge. This analyzer tracks how often a judge is papered, from what type of party, and in what type of case. Thus, if you have a personal injury case and see that every plaintiffs’ PI firm in the county is papering a particular judge, you can act accordingly.
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Gavelytics also provides contact and biographical information for each judge, as well as each judge’s courtroom rules.

How would a lawyer use these analytics? Merrill believes they are useful in four ways:

  • When pitching a client for business, a lawyer can distinguish himself or herself by having this kind of “inside” information about judges.
  • When starting a case, to assist in deciding whether to file a peremptory challenge and remove the judge.
  • When litigating a case, to build your strategy armed with data about how a judge handles various types of matters.
  • To adjust motion practice and timing and better manage client expectations.

“No one is doing analytics for California trial courts with anywhere near the detail we are,” Merrill maintains. He emphasizes that this is a product built “by litigators for litigators,” explaining that several members of his team are former litigators.

One way this litigation experience comes into play is in quality checking the data and analytics. Underlying Gavelytics is artificial intelligence using machine learning and natural language processing. But Merrill says the analytics are backed up by large-scale “human lawyer” review both of the data going into the application and of what the machine learning is saying about the data.

As of today’s launch, the product covers superior courts in Los Angeles and Riverside counties. Within a few months, Merrill says, he will be in several more counties, and by this time next year, he expects to cover the bulk of the state. Over time, he hopes to expand into other states and the federal courts. He also plans to roll out an analytics product for California arbitrators.

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Within California, he also expects to add analytics for family and probate judges.

As for pricing, Merrill would not reveal a dollar amount. He would say only that firms both large and small would find the pricing affordable and that Gavelytics is “quite a bit cheaper” than other judicial analytics products.

Pricing is by a monthly subscription and will vary based on the product mix a firm selects. The product mix will be determined by both the counties and courts a firm selects (once additional counties and courts are added).

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Author: Edward Lott

Edward Lott, Ph.D., M.B.A. is president and managing partner of Allentown-based ForLawFirmsOnly Marketing, Inc., a local search and digital marketing agency that offers clients lead generation, local seo and Google Maps Domination. Ed has been a digital entrepreneur since 1994, having discovered very early the opportunities the Internet offered. After having spent over two decades helping attorneys grow their practice, Ed joined the staff of ForLawFirmsOnly Marketing as President and Managing Partner, where he is expanding the agency’s cutting-edge services to the legal market. A true marketing futurist, Ed's vast experience working directly with attorneys has given him a unique perspective on law firm marketing not found in many other digital marketing agencies. Ed has reshaped the offerings of ForLawFirmsOnly to focus on growing law firms through a holistic approach to digital marketing evident in the reformulated lead generation processes now in place. Want to learn more about ForLawFirmsOnly Marketing, their lead generation programs, or just talk to Ed about his visions for helping law firms grow? Call him at 855-943-8736.

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