JUUL e-Cigarette Signed Retainer Cases

JUUL e-Cigarette Lawsuit Signed Cases

JUUL is the biggest selling e-cigarette in the US. It’s a high technology nicotine delivery device blamed for deaths and injuries across the country. While cigarette use may take many years to result in serious health problems for smokers, some e-cigarette users are dying and suffering serious injuries after only months of use. This has sparked a rising tide of litigation against JUUL and other companies.

If your firm is involved in the JUUL e-cigarette litigation or you’re seriously considering it, contact ForLawFirmsOnly Marketing to learn about how we can get you the clients that meet your criteria.

JUUL’s product is a rechargeable device that looks like a large computer flash drive and Juul Pods, which deliver the same effect as a cigarette by using nicotine salts. The devices allow users to inhale a nicotine vapor without burning tobacco. Juul’s use of nicotine salts can provide much more nicotine than traditional cigarettes and may cross the blood brain barrier and lead to potentially more effect on the developing brain in adolescents.

At least 12 deaths in the US have been blamed on JUUL use so far, according to the Centers for Disease Control and Prevention. Hundreds of illnesses have also been tied to e-cigarette use. Lawsuits by consumers have been filed against e-cigarette maker JUUL Labs Inc., and others makers. Their numbers are expected to increase as scrutiny increases and more cases of injuries and deaths are reported.

JUUL lawsuits claim harm, fraud and the need to fund treatment for users who want to stop

Adult JUUL users and parents of teenagers who used it have filed dozens of lawsuits over vaping-related injuries in courts around the country. These legal claims cover individuals and some are purported class action cases. JUUL is being sued in part because it controls about 75% of the e-cigarette market, up from about 40% in 2017, making it the most popular e-cigarette brand in the US.  Its annual sales totaled $1.7 billion in 2018, with a market valuation of $38 billion as of early 2019, according to Technavio.

Others listed as defendants include Marlboro maker Altria Group Inc., which has a minority stake in JUUL. One plaintiffs’ attorney told Bloomberg, “This is a massive litigation that is massively complex…”

Plaintiffs claim they became addicted to using JUUL and at least two lawsuits go further. A Connecticut man, in a lawsuit filed in California state court, alleges he suffered a debilitating stroke due to JUUL use, while the parents of a teenage Florida girl, in a proposed class action in Florida federal court, allege their daughter suffered seizures after ingesting liquid used by the device.

Allegations include fraudulent marketing in which the company claimed its product is meant to help adults stop smoking cigarettes, while marketing them to minors and young adults who have never smoked. Plaintiffs allege JUUL claimed its products are a safe alternative to cigarettes, while they actually deliver higher doses of nicotine. Other claims focus on product liability, stating JUUL’s products are defectively designed because they’re inherently dangerous, and that JUUL failed to warn about their hazards or both.

Those not directly impacted by JUUL are filing lawsuits as well.

  • Olathe Public Schools in Kansas is suing the company Juul, claiming misleading advertisements are targeted to middle and high school students, reports KCTV.
  • The Public Health Advocacy Institute at Northeastern University in Boston has filed a purported class action lawsuit against JUUL, demanding it fund a treatment program in Massachusetts for teenagers who started using the company’s product before reaching age 18 and who want to quit, according to the Boston Globe.
  • The Lake County State’s Attorney’s Office in Illinois is suing JUUL for using deceptive marketing and targeting teenagers, reports the Insurance Journal. The state of North Carolina is doing the same, according to CNBC.

JUUL defends itself by stating its products are meant as a less dangerous alternative for adults who smoke. They claim never to have marketed to youth and do not want any non-nicotine users to try their products.

How ForLawFirmsOnly can help your JUUL litigation practice grow

We have a division focusing only on generating leads for attorneys looking for mass tort litigation plaintiffs. We put all our energy and expertise into getting the highest quality signed clients.

Our multi-channel lead generation programs use Google search, cable TV, connected TV, radio, web banner ads, social media, online surveys and traditional advertising to gather JUUL e-cigarette users who are potential clients for your firm who are thoroughly vetted based on YOUR criteria.

After we’re contacted, the potential client is screened to ensure quality and our Intake Team walks the prospect through the intake process. We can perform a range of services for you, from just signing your retainer and HIPPA releases to sending out a medical investigator to review the case with your client to help strengthen their case.


We are very responsive and offer small intro orders for mass tort leads without contracts. ForLawFirmsOnly wants you to work with us because of the quality of our JUUL e-cigarette signed clients, not due to a contractual obligation.

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