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SCOTUS rejects pizza delivery company’s appeal over web and mobile app accessibility

SCOTUS rejects pizza delivery company’s appeal over web and mobile app accessibility

Disability Law

Domino's Pizza

Image from Shutterstock.com.

The U.S. Supreme Court declined Monday to hear Domino’s Pizza Inc.’s appeal over its website and mobile app and whether they are required to comply with federal disabilities law.

With its order, the high court let stand a decision by the 9th U.S. Circuit Court of Appeals in San Francisco, which held in January that Guillermo Robles, a blind man, could sue the national pizza chain under the Americans with Disabilities Act if its website and mobile app did not work with common screen-reading software.

Bloomberg (in stories here and here) and CNBC have coverage.

The ADA, signed into law in 1990, requires in Title III that businesses serving as “places of public accommodation” remove barriers to access for people with disabilities. Under the ADA, places of public accommodation include restaurants, theaters, retail stores and more.

The law does not explicitly address the internet or mobile apps, leaving courts around the country to decide how the law applies to commercial websites.

Domino’s Pizza argued in its appeal that only physical facilities were bound by the public accommodation provision of the ADA. It said companies were not required under the law to make their websites and mobile apps fully accessible if they offered customers with disabilities other options for accessing the goods and services, such as a telephone hotline.

The 9th Circuit, however, held in its decision that the ADA applies to the company’s website and mobile app, since the law “applies to the services of a place of public accommodation, not services in a place of public accommodation.”

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Bloomberg reports that this case is one of the first to test how the ADA applies to online shopping and ordering.

The case is Domino’s Pizza v. Robles.

See also:

ABA Journal: “How to make a website accessible”

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Edward Lott, Ph.D., M.B.A. is President and Managing Partner of Allentown-based ForLawFirmsOnly Marketing, Inc., a local search and digital marketing agency that offers clients lead generation, local seo and Google Maps Domination.Ed has been a digital entrepreneur since 1994, having discovered very early the opportunities the Internet offered. After having spent over two decades helping attorneys grow their practice, Ed joined the staff of ForLawFirmsOnly Marketing as President and Managing Partner, where he is expanding the agency’s cutting-edge services to the legal market.A true marketing futurist, Ed's vast experience working directly with attorneys has given him a unique perspective on law firm marketing not found in many other digital marketing agencies. Ed has reshaped the offerings of ForLawFirmsOnly to focus on growing law firms through a holistic approach to digital marketing evident in the reformulated lead generation processes now in place.Want to learn more about ForLawFirmsOnly Marketing, their lead generation programs, or just talk to Ed about his visions for helping law firms grow? Call him at 855-943-8736.

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