See the video: Lawyer in bathrobe serves up proper way to eat cereal in online ad

Legal Marketing & Consulting

A St. Louis lawyer in a bathrobe dishes on “milk displacement theory” and the dangers of mixing Cocoa Puffs and Fruity Pebbles in a video that mentions his law firm just once.

“You’ve been eating cereal wrong your whole life,” lawyer Ed Herman informs his viewers. “I’m a licensed lawyer, but I’m also a licensed cereal mixologist from the University of General Mills.” Viewers are warned with an asterisk that there is no such university.

Herman, a lawyer with the personal injury law firm Brown & Crouppen, discusses “crunch-dependent” cereals that shouldn’t be mixed with milk; “milk influencer” cereals that flavor the milk and should never be mixed; and “milk hacks,” such as a Swiss Miss packet that can be used as a dairy substitute.

There is also a proper layering technique; a universal mixer cereal, Corn Pops; and a cereal that just can’t be mixed with any other cereal, Raisin Bran, Herman says in the video.

More than 223,000 people had viewed the video on YouTube as of Thursday morning, and more than 600,000 people have watched it on Facebook, he told the Riverfront Times.

The video is part of a new genre of YouTube video ads with “content only marginally linked” to what’s being promoted, according to the RiverFront Times.

It’s not Herman’s only starring role. In one video, he discusses how many laws are broken by Batman in The Dark Knight. (There is no such thing as superhero immunity, he explains in that video.) In another, he deducts that the Home Alone kid is the real villain of the movie.

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Author: Edward Lott

Edward Lott, Ph.D., M.B.A. is President and Managing Partner of Allentown-based ForLawFirmsOnly Marketing, Inc., a local search and digital marketing agency that offers clients lead generation, local seo and Google Maps Domination. Ed has been a digital entrepreneur since 1994, having discovered very early the opportunities the Internet offered. After having spent over two decades helping attorneys grow their practice, Ed joined the staff of ForLawFirmsOnly Marketing as President and Managing Partner, where he is expanding the agency’s cutting-edge services to the legal market. A true marketing futurist, Ed's vast experience working directly with attorneys has given him a unique perspective on law firm marketing not found in many other digital marketing agencies. Ed has reshaped the offerings of ForLawFirmsOnly to focus on growing law firms through a holistic approach to digital marketing evident in the reformulated lead generation processes now in place. Want to learn more about ForLawFirmsOnly Marketing, their lead generation programs, or just talk to Ed about his visions for helping law firms grow? Call him at 855-943-8736.

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