Even though more people have been turning to legal professionals to help with a range of concerns, some firms have been struggling to connect with their local client base. Even companies with a long and established history and a strong reputation can experience inexplicable periods of low activity. The success of your organization depends on … Continue reading “Local Customers Are Looking for Your Law Firm”
Search engine optimization is not Internet marketing. SEO is one component of online marketing but the two are far from synonymous. Despite this fact, that is how too many companies—especially law firms—approach Internet marketing. They hire someone who has programming or coding experience to manipulate Google’s algorithms to get their sites to pop up higher … Continue reading “More than Just SEO-The Value of the Online Presence for Law Firms”
Law firms must face the constant challenge of finding ways to get in front of potential clients. Effective search engine optimization requires ongoing effort and utilization of all potential avenues. Among the avenues that should not be overlooked are local or niche directories. Following are five ways that directory listings can help law firms with … Continue reading “Five Reasons Law Firms Should Care about Local Directories”
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