Where Did My Yelp Reviews Go?

Wondering where  your old Yelp Reviews Are and Why Your Ratings Plummeted Overnight?  Here Is The Answer:

It’s no secret that customer reviews are important to ALL businesses. People vale customer reviewers as much as personal recommendations. However, old reviews may not be as important as the new ones as reported in our earlier article. The freshness of the review matters a lot.

So it came as no surprise when Yelp decided to update their automated recommendation software to show only fresh reviews. The software moved the older reviews to not recommended category, hence taking it away from the public eye. As a result, many business owners were shocked to see a sudden plummet in their business’s ratings.

We tried to gather as much information as possible about the update, and here are our findings:

  • Everyone was impacted by this update since it was a cross-platform update.
  • Not all 5 star reviews were filtered, it just moved the older ones to the “Not Recommended” category.
  • It doesn’t matter if you advertised on Yelp or not or if you were Yelp Elite, everyone was similarly affected.
  • Reviews that were on the platform for several years were filtered.

For a little clarification watch this short video where Yelp explains why some reviews are filtered and some aren’t.

Takeaway:

You can’t do anything about the filtered reviews. They are gone forever so you should start focusing on getting new reviews instead of getting upset over the older ones.

If Yelp played an important role in your overall marketing efforts, then you should start focusing on getting new reviews from your satisfied clients. You will have to come up with creative yet simple ways to generate new reviews, like adding the link to your business’s Yelp profile into the receipt email or on the checkout page.

READ  What Every Law Firm Should Know About Yelp

Furthermore, you can also allow users to “check in” when they are in your location. Adding Yelp Review Widget on your site is also one underrated way to get more reviews. You can also embed some of the best reviews on your site to  not only generate trust but also to prompt customers to check your business profile on Yelp. And last but not the least, keep your Yelp profile updated.

HOWEVER….your focus should be on Google Reviews. They count far more than Yelp Reviews for your local search domination efforts.

Edward Lott, Ph.D., M.B.A.
President and Managing Partner
ForLawFirmsOnly Marketing, Inc.

Ed can be reached at (or visit his website)
edl@forlawfirmsonly.com
855-943-8736 ext. 101
www.ForLawFirmsOnly.com

Be Sociable, Share!
FacebooktwitterredditpinterestlinkedintumblrFacebooktwitterredditpinterestlinkedintumblr

Follow Us!
FacebooktwitterpinterestlinkedinyoutubeFacebooktwitterpinterestlinkedinyoutube
Summary
Where Did My Yelp Reviews Go?
Article Name
Where Did My Yelp Reviews Go?
Description
Wondering where  your old Yelp Reviews Are and Why Your Ratings Plummeted Overnight?  Here Is The Answer.
Author
Publisher Name
ForLawFirmsOnly Marketing, Inc.
Publisher Logo

Author: Edward Lott

Edward Lott, Ph.D., M.B.A. is President and Managing Partner of Allentown-based ForLawFirmsOnly Marketing, Inc., a local search and digital marketing agency that offers clients lead generation, local seo and Google Maps Domination. Ed has been a digital entrepreneur since 1994, having discovered very early the opportunities the Internet offered. After having spent over two decades helping attorneys grow their practice, Ed joined the staff of ForLawFirmsOnly Marketing as President and Managing Partner, where he is expanding the agency’s cutting-edge services to the legal market. A true marketing futurist, Ed's vast experience working directly with attorneys has given him a unique perspective on law firm marketing not found in many other digital marketing agencies. Ed has reshaped the offerings of ForLawFirmsOnly to focus on growing law firms through a holistic approach to digital marketing evident in the reformulated lead generation processes now in place. Want to learn more about ForLawFirmsOnly Marketing, their lead generation programs, or just talk to Ed about his visions for helping law firms grow? Call him at 855-943-8736.

Scroll Up