Why Being Mobile Friendly is Important

A large part of your firm’s success lies in your ability to market yourself to new clients. Most firmly ascribe to the idea that the only way to reel clients in is by positioning themselves as experts in their industries. Yet the dirty little secret of marketing for law firms is that for the vast majority of the general public, their only criteria for assigning expert-level knowledge is for a source to demonstrate a degree familiarity that’s above their own. In essence, selling yourself as an expert may not be as difficult as you think.

We make law firms grow. Ask us how.

.
While this idea should definitely not deemphasize the need to convey you and your firm’s level of expertise in your field, it should definitely get you thinking about placing equal importance on other marketing aspects, such as the ability to reach clients first. Remember that whether it’s deserved or not, there’s often a stigma assigned to attorneys. Thus, people rarely go searching for legal services unless they actually have a need. That need is typically a heightened one, as people facing potential legal issues will usually need advice in the moment.

When Clients Are in Trouble, They Want Help Now!

Place yourself in the position of a prospective client. You’re quickly becoming caught up in a scenario with which you’re unfamiliar, and one that could potentially leave you facing some very serious legal and financial consequences. When split-second decisions need to be made, are you going to take the time to research multiple options when it comes to getting legal advice? Or are you going to contact the first name that comes up in your search for firms that deal with scenario which you find yourself now facing.

READ  Increasing the Mobile Presence of Your Law Firm

Mobile Technology Statistics

Now couple that need for immediate assistance with these facts:

  • Currently, Americans own over 143 million smartphones and 71 million tablets
  • Of those device owners, nearly 25 percent of them claim that they only use them to access the Internet
  • Nearly 50 percent of mobile device users say that they won’t consider a site that won’t load properly or causes latency on their mobile devices

If the facts and scenarios mentioned above highlight anything, it’s that the need for your firm’s online marketing content to be mobile-friendly has never been greater.

Avoid Lazy Marketing

The simple fact of the matter is that not optimizing your content to scale specifically to mobile devices can easily be viewed as lazy marketing. After all, you’re expertise does not lie in web development. Thus, creating and maintaining a standard as well as a mobile site is a task that typically won’t fall directly to you, but rather the development partner in whom you’ve entrusted with the task of formulating your marketing strategy and creating its content. While ensuring that content is readily accessible across all devices might mean an added expense on your end, that extra investment will ultimately prove to be worth it if it gets your site in front of customers searching for immediate legal assistance from their tablets or smartphones.

Online marketing is without a doubt one of those areas where the idea that “the early bird gets the worm” applies. The faster that you’re able to get your firm’s message in front of prospective clients, the more likely you are to win their services. Through optimizing the marketing potential of mobile connectivity, you’ll ensure that your name is one of the first that people see immediately after those initial moments when they realize that they might need the advice of an attorney. BusinessCreator is committed to helping place your firm’s website firmly at the top of those initial searches.

READ  How to Use Mobile Marketing for Attorneys

Edward Kundahl, Ph.D., M.B.A.

Ed can be reached at (or visit his websites)
ed@businesscreatorplus.com
www.BusinessCreatorPlus.com
www.ForLawFirmsOnly.com
855-943-8736

Summary
Why Being Mobile Friendly is Important
Article Name
Why Being Mobile Friendly is Important
Description
Being mobile friendly will ensure that your firm is one of the first that people see when they realize that they might need the advice of an attorney.
Author
Publisher Name
BusinessCreator, Inc.
Publisher Logo
Be Sociable, Share!
FacebooktwitterredditpinterestlinkedintumblrFacebooktwitterredditpinterestlinkedintumblr

Follow Us!
FacebooktwitterpinterestlinkedinyoutubeFacebooktwitterpinterestlinkedinyoutube

Author: Edward Lott

Edward Lott, Ph.D., M.B.A. is president and managing partner of Allentown-based ForLawFirmsOnly Marketing, Inc., a local search and digital marketing agency that offers clients lead generation, local seo and Google Maps Domination. Ed has been a digital entrepreneur since 1994, having discovered very early the opportunities the Internet offered. After having spent over two decades helping attorneys grow their practice, Ed joined the staff of ForLawFirmsOnly Marketing as President and Managing Partner, where he is expanding the agency’s cutting-edge services to the legal market. A true marketing futurist, Ed's vast experience working directly with attorneys has given him a unique perspective on law firm marketing not found in many other digital marketing agencies. Ed has reshaped the offerings of ForLawFirmsOnly to focus on growing law firms through a holistic approach to digital marketing evident in the reformulated lead generation processes now in place. Want to learn more about ForLawFirmsOnly Marketing, their lead generation programs, or just talk to Ed about his visions for helping law firms grow? Call him at 855-943-8736.

Scroll Up